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CRM platform
Pipeline, contacts and follow-up in one place, built for teams that were running sales out of a spreadsheet.
ABOUT PROJECT
Year2026
IndustryBusiness software
Scope of WorkProduct design, web app, marketing site
TimelineNot disclosed
How this one started
One brief, no proposal. We built it, then talked about terms.
Pipeline, contacts and follow-up
Projects overview
A product built to be used rather than demoed: real data, real edge cases, and the unglamorous parts finished.
Problem/solution
A CRM only works if people actually update it.
Problem
Enterprise CRMs ask for more data entry than a small team will ever do, so records go stale and nobody trusts the pipeline they show.
A short path from conversation to record, so updating it is quicker than avoiding it and the pipeline stays worth reading.
Solution
What shipped
What was actually built
Web
Responsive front end
API
Typed backend and database
The verdict®
3/days to first build
Built first, reviewed second. The working product existed before a contract did.
Design
Tokens and component system
2026®Built, owned and still running
1Qono®
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